Blogs - Eminence

Perspectives

Are you practicing Picasso’s way?

Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With …

Lessons from the ‘Being’ Franchise on reputational wealth

Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, family and more. During the …

Flawed hero worship

Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the US, Europe, Russia, China and more. Founded in 1961, it went public in 1973 and …

What’s your CVV Code?

What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it takes to be one. I …

Covering the lost ground

Covering the lost ground The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For those who are uninitiated with the case, on 28th October 2018, …

Creating the silver line – Engaging ways for brands to stay relevant during a crisis

Creating the silver line – Engaging ways for brands to stay relevant during a crisis While going through my e-papers one morning I noticed an announcement made by Marico for a new product called “Veggie Clean” – a chemical-free washing substance for vegetables and fruits. This ad caught my eye for two reasons. Firstly, I...

Employees are not just ‘Human Resources’, they are ‘Human Beings’ first

Employees are not just ‘Human Resources’, they are ‘Human Beings’ first “You can take my factories, burn up my buildings, but give me my people and I’ll build the business right back again.” I was reminded of this famous Henry Ford quote when I read CEO Brian Chesky’s email to the Airbnb staff. Even though...

Your ESG Score Influences your Reputation Quotient

Your ESG Score Influences your Reputation Quotient A recent McKinsey report on valuing ESG programs caught my attention; especially given the current mood to value consciousness and sustainability. This McKinsey Global Survey on valuing ESG programs highlighted that 83% of C-suite leaders and investment professionals indicate that they would be willing to pay about a...

Actions speak louder than words to fulfil diversity & inclusion objectives

Actions speak louder than words to fulfil diversity & inclusion objectives Of late, my twitter feed is filled with news about the George Floyd case. Apart from politicians and celebrities, even companies have stood up in solidarity with the #BlackLivesMatter cause. Netflix put up a tweet expressing their support, while YouTube and Facebook pledged money....

‘Dial a Quote’ Sources often dilute reputation

‘Dial a Quote’ Sources often dilute reputation Scrolling through my LinkedIn feed, I often come across posts by a particular senior executive who shares news clippings and highlights the parts where he is quoted. What is intriguing is that such posts don’t even get much engagement except a few likes. This reminded me of one...

Celebrating reputation through celebrities!

Celebrating reputation through celebrities! Scrolling through my Twitter feed, I came across a post on Association of Mutual Funds in India, AMFI’s latest campaign highlighting risks in mutual fund investing through Sachin Tendulkar as the brand ambassador. While there were replies around the messaging and approach, there were also some comments discussing the relevance of...