Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With 26,075 published works, that means he averaged 1 new piece...

Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the US, Europe, Russia, China and more. Founded in 1961, it...

What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it takes to be one. I was observing worried aspirants asking multiple questions on the functioning...

Covering the lost ground The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For those who are uninitiated with the case, on 28th October 2018, the ill-fated Lion Air Flight 610 crashed into the Java Sea minutes after the take-off,...

Leverage your employee as your brand ambassador Source: GO asset Digital Observing the whistle-blower complaint and reputational challenges thereof for Infosys, I recently wrote an article in Mint on how Infosys could leverage its employees to come to the brand’s rescue. The overwhelming response that the article received and the connect it found amongst believers in brand reputation,...

Art of Subtle Messaging – The Bajaj Chetak Campaign Bajaj recently unveiled a new electric scooter model, the “Chetak.” The launch was covered across top auto magazines and newspapers – an environment-friendly, less expensive model built by an all-women team. When I read the articles, I noted that the messaging and overall approach was subtle...