The Reputation Rangers: Visibility and Authenticity In one of my media training sessions, the country head of a company remarked, “While I agree we must have clarity on our key messages, yet I do not want to be the Elizabeth Holmes of my industry”. His remark sounded quite cagey and we got discussing more on...

Lessons from ONGC Fire – Empathy brings credibility While scrolling through my twitter timeline a few days back, I happened to read about this tragic incident that occurred at the ONGC plant in Navi Mumbai. Since crisis communication is one of the areas of my work, I started following the developments. Soon after that, a...

Lessons from ONGC Fire: Build and engage brand advocates The layers of fire at ONGC’s oil and gas processing complex at Uran near Navi Mumbai on September 3, 2019, needs to be unfolded more to look at the significance of crisis management from communications perspective. While the previous article highlighted the importance of empathetic messaging,...

What keeps brands alive? How many of you know about this salt brand that went by the name ‘Captain Cook’? It used to be famous in the early ’90s and was a strong competitor of ‘Tata salt – Desh ka namak’. Today, the brand doesn’t appear in any of the markets and is said to...