Blogs - Eminence

Perspectives

Lessons from the ‘Being’ Franchise on reputational wealth

Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, …

Time to up your Reputation quotient?

Time to up your Reputation quotient? Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I met the CEO of a reasonably well-known company in an elevator and as most conversations begin, he happened to ask me about what I do. As …

Are you practicing Picasso’s way?

Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With 26,075 published works, that means he averaged 1 new piece of artwork every day of …

Flawed hero worship

Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the …

What’s your CVV Code?

What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it …

‘Dial a Quote’ Sources often dilute reputation

‘Dial a Quote’ Sources often dilute reputation Scrolling through my LinkedIn feed, I often come across posts by a particular senior executive who shares news clippings and highlights the parts where he is quoted. What is intriguing is that such posts don’t even get much engagement except a few likes. This reminded me of one...

Celebrating reputation through celebrities!

Celebrating reputation through celebrities! Scrolling through my Twitter feed, I came across a post on Association of Mutual Funds in India, AMFI’s latest campaign highlighting risks in mutual fund investing through Sachin Tendulkar as the brand ambassador. While there were replies around the messaging and approach, there were also some comments discussing the relevance of...

How the infrastructure industry can change its “Building Castles in the Air” tag

How the infrastructure industry can change its “Building Castles in the Air” tag Recently, I was invited to talk in a webinar on the management challenges faced by the infrastructure industry. As my area of work is reputation strategy and reputation risk management, I decided to stay focused on this aspect of the management challenge...

“Simple, Bare Necessities” matter the most for a Local Business’ Reputation

“Simple, Bare Necessities” matter the most for a Local Business’ Reputation Imagine a situation- a common person based in Jamnagar, Kota, or for that matter anywhere in the country is highly disappointed with one of the largest infrastructure companies and decides to express his view on social media. It could be for the delay in...

Winning hearts by giving thanks!

Winning hearts by giving thanks! Recently I came across a report released by Twitter on what consumers want to see from brands during the COVID19 pandemic. More than 70% of the respondents agreed that they feel more positively about brands that are making a conscious effort to support society. By the same token, there is...

Footing the bill for a reputational Loss

Footing the bill for a reputational Loss “This decision has clearly impacted our reputation, which we worked so hard to build painstakingly over the last 25 years.” Said Mr. Sanjay Sapre, President Franklin Templeton Mutual Fund in an interview with Mint recently. This not only caught my attention but also reaffirmed the belief that corporate reputation is an...