Perspectives
Time to up your Reputation quotient?
Time to up your Reputation quotient? Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I met the CEO of a reasonably well-known company in an elevator and as most conversations begin, he happened to ask me …
What keeps brands alive?
What keeps brands alive? How many of you know about this salt brand that went by the name ‘Captain Cook’? It used to be famous in the early ’90s and was a strong competitor of ‘Tata salt – Desh ka namak’. Today, the brand doesn’t appear in any of the …
Lessons from the ‘Being’ Franchise on reputational wealth
Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, family and more. During the conversation, he mentioned that he works with ‘Being Talent’. Quite …
Are you practicing Picasso’s way?
Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With …
Flawed hero worship
Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining …