Eminence

Perspectives

Time to up your Reputation quotient?

Time to up your Reputation quotient? Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I met the CEO of a reasonably well-known company in an elevator and as most conversations begin, he happened to ask me …

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What keeps brands alive?

What keeps brands alive? How many of you know about this salt brand that went by the name ‘Captain Cook’? It used to be famous in the early ’90s and was a strong competitor of ‘Tata salt – Desh ka namak’. Today, the brand doesn’t appear in any of the …

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Lessons from the ‘Being’ Franchise on reputational wealth

Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, family and more. During the conversation, he mentioned that he works with ‘Being Talent’. Quite …

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Are you practicing Picasso’s way?

Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With …

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Flawed hero worship

Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining …

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Mindful Engagement – The Key to Crisis Management

Mindful Engagement – The Key to Crisis Management A recent piece of news that caught my attention was that the Chairman and CEO of Edelweiss, Rashesh Shah was summoned by ED in connection with its dealing with Capstone, which is accused of the Foreign Exchange Management Act (FEMA) violations. Most of the newspapers captured this...
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Corporate Social Responsibility – An asset to reputation during crucial periods

Corporate Social Responsibility – An asset to reputation during crucial periods I came across an article recently, regarding the CSR spend by India Inc., pegged at an average of Rs. 12,000 crore since the establishment of CSR laws in FY 2014-15. The benefits of CSR are multi-fold – apart from providing genuine help to communities,...
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Are you listening to the warning bells?

Are you listening to the warning bells? Over the last few months, OYO rooms has been in the news for many wrong reasons– a six-fold rise in losses reported over the last year, over-hiring leading to multiple layoffs across India, USA and China, bad reviews from customers and pay-out policies that are unfavourable to hoteliers....
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Building the brand “YOU” socially

Building the brand “YOU” socially Do you know that over 70% of recruiters conduct a social media check before hiring a candidate, LinkedIn forms the biggest recruitment platform with India being the second largest market after the US and over 30% Google searches are about people? These insights clearly point towards the fact that it...
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Workplace biases: A continued milestone to female leadership roles

Workplace biases: A continued milestone to female leadership roles Only 3% of Indian CEOs and managing directors are women – a figure that has remained constant since 2014. Even though it is now mandatory to have a woman member on every board, attaining leadership roles is still very challenging for women, thereby limiting the options....
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Women in the workplace: Three tips for a balanced approach to career

Women in the workplace: Three tips for a balanced approach to career When I joined the corporate world in 2001, I was unsure whether I would continue with my career after achieving milestones like marriage and childbirth. Now, when I look back at my 18 years of uninterrupted career, I see a journey – from...
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