Perspectives
What’s your CVV Code?
What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it takes to be one. I …
Flawed hero worship
Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the US, Europe, Russia, China and …
Covering the lost ground
Covering the lost ground The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For those who are uninitiated with the case, on 28th October 2018, the ill-fated Lion Air Flight 610 crashed into the Java Sea minutes after the take-off, killing all 189 passengers and …
Leverage your employee as your brand ambassador
Leverage your employee as your brand ambassador Source: GO asset Digital Observing the whistle-blower complaint and reputational challenges thereof for Infosys, I recently wrote an article in Mint on how Infosys could leverage its employees to come to the brand’s rescue. The overwhelming response that the article received …
Art of Subtle Messaging – The Bajaj Chetak Campaign
Art of Subtle Messaging – The Bajaj Chetak Campaign Bajaj recently unveiled a new electric scooter model, the “Chetak.” The launch was covered across top auto magazines and newspapers – an environment-friendly, less expensive model built by an all-women team. …
