Blogs - Eminence

Perspectives

Flawed hero worship

Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the …

Are you practicing Picasso’s way?

Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With 26,075 published works, that means …

What’s your CVV Code?

What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it takes to be one. I was observing worried aspirants asking multiple questions on the functioning of the board, the effectiveness …

Covering the lost ground

Covering the lost ground The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For those who are uninitiated with the case, on 28th October 2018, the ill-fated Lion Air Flight …

Leverage your employee as your brand ambassador

Leverage your employee as your brand ambassador Source: GO asset Digital Observing the whistle-blower complaint and reputational challenges thereof for Infosys, I recently wrote an article in Mint on how Infosys could leverage its employees to come to the brand’s rescue. The overwhelming …

How the infrastructure industry can change its “Building Castles in the Air” tag

How the infrastructure industry can change its “Building Castles in the Air” tag Recently, I was invited to talk in a webinar on the management challenges faced by the infrastructure industry. As my area of work is reputation strategy and reputation risk management, I decided to stay focused on this aspect of the management challenge...

“Simple, Bare Necessities” matter the most for a Local Business’ Reputation

“Simple, Bare Necessities” matter the most for a Local Business’ Reputation Imagine a situation- a common person based in Jamnagar, Kota, or for that matter anywhere in the country is highly disappointed with one of the largest infrastructure companies and decides to express his view on social media. It could be for the delay in...

Winning hearts by giving thanks!

Winning hearts by giving thanks! Recently I came across a report released by Twitter on what consumers want to see from brands during the COVID19 pandemic. More than 70% of the respondents agreed that they feel more positively about brands that are making a conscious effort to support society. By the same token, there is...

Footing the bill for a reputational Loss

Footing the bill for a reputational Loss “This decision has clearly impacted our reputation, which we worked so hard to build painstakingly over the last 25 years.” Said Mr. Sanjay Sapre, President Franklin Templeton Mutual Fund in an interview with Mint recently. This not only caught my attention but also reaffirmed the belief that corporate reputation is an...

Aligning communication with the company’s Ikigai is crucial for Reputation

Aligning communication with the company’s Ikigai is crucial for Reputation Over the last four months, we have all seen multiple restaurants shutting shop due to the pandemic. However, the news of the closure of one restaurant – “Mirchi & Mime” – elicited a huge emotional response from the patrons. I believe that was largely due...

Reputational Consequences of False Claims

Reputational Consequences of False Claims They say, we must look for opportunities in crisis, and some take this quite literally. Of late, many companies have launched products that are in some way connected with the coronavirus. Some like Marico have got this right, with their Veggie Clean product that helps to clean vegetables. Others however missed...