Aligning communication with the company’s Ikigai is crucial for Reputation Over the last four months, we have all seen multiple restaurants shutting shop due to the pandemic. However, the news of the closure of one restaurant – “Mirchi & Mime” – elicited a huge emotional response from the patrons. I believe that was largely due …
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Reputational Consequences of False Claims They say, we must look for opportunities in crisis, and some take this quite literally. Of late, many companies have launched products that are in some way connected with the coronavirus. Some like Marico have got this right, with their Veggie Clean product that helps to clean vegetables. Others however missed …
Addressing the Red Flag: When perceptions go against the reality What is the first website that comes to our mind when we want to look up a company’s employee reviews? Most of us would probably say Glassdoor. I too felt the same way, until I dug deeper on such websites and found that for several companies, …
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Elevate from mere presence to associations Nearly 80% of consumers changed their mind about a purchase because of online reviews. Almost 50% of consumers do online research about a product or a company before associating with it. Companies with poor reviews on social platform find it tougher to hire and retain employees. These and more …
Is your company getting a “Bully” tag? I recently came across an article online on Apple suing a company over trademark issues on its logo. At first, I didn’t pay much attention since it just seemed like a legal case. However, the same news started cropping up multiple times and a few publications even called …
Tata – Mistry Saga A case of strategic communication moving towards crisis communication It takes years to build a reputation and seconds to destroy it. No better thought applies more aptly to the ongoing Tata Group and Mr. Cyrus Mistry saga. The brand Tata stands for “TRUST”. Having lived in Tatanagar I know that to …
Corporate reputation matters each time, every time, not just during tough times! With the changing business landscape, a company’s reputation has begun to matter more now than it has in decades. Reputation is an indirect result of anything and everything that we do. It is the sum of all our actions, that is reflected in …
Stay Agile, Stay Relevant A quick search on the IMDb website for “Cinderella adaptations and references” throws up a list of 73 titles with the oldest one dating all the way back to 1899. It is amazing how a story, whose basic premise remains the same, has been retold and adapted to fit a different …
What’s Your Story? As a young girl, I had to be really coaxed into eating my meals and going to bed on time. My parents would try every trick in the book to persuade me into finishing my food and to sleep on time. My only response was “First, tell me a story”. A good …
The luxurious controversy A few weeks back, Twitter was on fire with many tweets sharing the #TheRahulBoseMoment – a controversial play for JW Marriott which certainly it did not expect. What caught my attention is the hotel’s approach to remain silent on the controversy. Is that an advisable approach? Let us take a closer look. …
