The Reputation Rangers: Visibility and Authenticity In one of my media training sessions, the country head of a company remarked, “While I agree we must have clarity on our key messages, yet I do not want to be the Elizabeth Holmes of my industry”. His remark sounded quite cagey and we got discussing more on …
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Lessons from ONGC Fire – Empathy brings credibility While scrolling through my twitter timeline a few days back, I happened to read about this tragic incident that occurred at the ONGC plant in Navi Mumbai. Since crisis communication is one of the areas of my work, I started following the developments. Soon after that, a …
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Lessons from ONGC Fire: Build and engage brand advocates The layers of fire at ONGC’s oil and gas processing complex at Uran near Navi Mumbai on September 3, 2019, needs to be unfolded more to look at the significance of crisis management from communications perspective. While the previous article highlighted the importance of empathetic messaging, …
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What keeps brands alive? How many of you know about this salt brand that went by the name ‘Captain Cook’? It used to be famous in the early ’90s and was a strong competitor of ‘Tata salt – Desh ka namak’. Today, the brand doesn’t appear in any of the markets and is said to …
Time to up your Reputation quotient? Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I met the CEO of a reasonably well-known company in an elevator and as most conversations begin, he happened to ask me about what I do. As it seemed like my “elevator …
Lessons from the ‘Being’ Franchise on reputational wealth After a regular day at work, I received a call from an old friend on my way back home. Since it had been long that we got a chance to connect, we started talking about life, career, family and more. During the conversation, he mentioned that he …
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Are you practicing Picasso’s way? Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first artwork at the age of 8, but it took him close to 20 years to showcase his passion to the world. With 26,075 published works, that means he averaged 1 new piece …
Flawed hero worship Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma industry, spoke highly of it. He went on to highlight its growing significance globally and how it is gaining popularity in countries like the US, Europe, Russia, China and more. Founded in 1961, it …
What’s your CVV Code? Recently I was speaking at a forum with a room full of women aspiring to join boards as independent directors. The forum objective was to discuss the nuances around being an independent director and what it takes to be one. I was observing worried aspirants asking multiple questions on the functioning …
Covering the lost ground The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around how organisations should respond during crisis. For those who are uninitiated with the case, on 28th October 2018, the ill-fated Lion Air Flight 610 crashed into the Java Sea minutes after the take-off, …
