Reputation is a broad concept that covers all aspects of a business, from the minor details to the major decisions. However, there is no specific criterion or tool that can capture the whole picture of an organization’s reputation or provide a consolidated rating. To address this gap, Eminence developed the concept of “RepScore”, a composite score that measures an organization’s standing based on publicly available data and credible industry sources of information. This is a unique and holistic Reputation Measurement Score that is based on globally accepted parameters. The study considers 50+ data variables, 10,000+ business-responsible conversations across news and social media, and 1000+ customer and employee voices. The score is calculated based on scientifically designed weights and statistical algorithms, validated by research experts.
Extensive experience in Branding, Communications, Brand Research, and Data Analytics. Experienced professionals, having worked in business categories like Banking and Financial Services, IT, FMCG, Entertainment, Automobiles, Telecom, Manufacturing, Credit Ratings, etc. A diverse mix from the fields of Journalism, Economics, Brand Research, Media Measurement, forms a strong force of individual and collective knowledge base for our clients.
Mitu Samar, Founder & CEO of Eminence, is a seasoned reputation consultant with two decades of experience. After having worked with well-known companies across BFSI, Credit Ratings & Logistics, she founded Eminence Strategy Consulting (www.eminencestrategy.com), thus facilitating organizations and individuals in building, establishing, and protecting their reputation through stakeholder engagement. She serves as an independent director on the boards of the Times Internet Limited and Aegon Life Insurance.