Reputation is a broad concept that covers all aspects of a business, from the minor details to the major decisions. However, there is no specific criterion or tool that can capture the whole picture of an organization’s reputation or provide a consolidated rating. To address this gap, Eminence developed the concept of “RepScore”, a composite score that measures an organization’s standing based on publicly available data and credible industry sources of information. This is a unique and holistic Reputation Measurement Score that is based on globally accepted parameters. The study considers 50+ data variables, 10,000+ business-responsible conversations across news and social media, and 1000+ customer and employee voices. The score is calculated based on scientifically designed weights and statistical algorithms, validated by research experts.