Do you want to know your Company's Reputation?
Measure what matters | Know your Reputation
Do you want to know your Company’s Internal reputation?
Do you want to know your Company's Reputation?
Measure what matters | Know your Reputation
Know the 5 critical reputational drivers adding up to the overall company reputation
Customer Experience
(CX)
27%
The explosion of internet and tech disruption has blurred the line between physical and digital world. The rate of change is overwhelming, which has made CX even more critical and a key differentiator. Those who could adapt faster are growing, while laggards are already facing the brunt of it. Hence, organisations whatever they do, they keep customer at the centre of all their decision making.
Responsible Business Practices
(RBP)
23%
With ESG as a concept becoming popular and acceptable across the world, the need for being a responsible entity has only risen. RBP is not only compliance with the laws, but also includes respecting human rights, labour relations, environmental protection, and financial accountability. It also involves responding to societal expectations within the workplace, local communities, and trade unions.
Workplace Character
19%
Employees are company’s valuable communication assets and their perceptions drive company’s reputation. How they feel about a company determines how they portray it publicly. Good or bad, corporate insiders’ views are often perceived more credible, forming the basis of how external stakeholders value the company.
Brand
Perception
16%
Online presence has become imperative for brands in the current era of growing digitalization and expressive social media posts. Stakeholders associate and interact with the brand personality, expressing their views and addressing their concerns. The impact of such conversations and news on reputation is measured by quantifying the buzz generated around the brand by the perceptions and experiences of all the stakeholders over digital sources like Twitter, YouTube, Blogs, Forums and Product Reviews.
Financial Performance
15%
The financial health of a company piques the interest of stakeholders, majorly investors. A reputational impact of the financial performance can be observed in the form of trust in company’s financial stability and its ability to generate profits. This financial aspect of reputation is measured by a scrutiny of historical financial statements and the shareholder’s wealth generated over time.
The explosion of internet and tech disruption has blurred the line between physical and digital world. The rate of change is overwhelming, which has made CX even more critical and a key differentiator. Those who could adapt faster are growing, while laggards are already facing the brunt of it. Hence, organisations whatever they do, they keep customer at the centre of all their decision making.
With ESG as a concept becoming popular and acceptable across the world, the need for being a responsible entity has only risen. RBP is not only compliance with the laws, but also includes respecting human rights, labour relations, environmental protection, and financial accountability. It also involves responding to societal expectations within the workplace, local communities, and trade unions.
Employees are company’s valuable communication assets and their perceptions drive company’s reputation. How they feel about a company determines how they portray it publicly. Good or bad, corporate insiders’ views are often perceived more credible, forming the basis of how external stakeholders value the company.
Online presence has become imperative for brands in the current era of growing digitalization and expressive social media posts. Stakeholders associate and interact with the brand personality, expressing their views and addressing their concerns. The impact of such conversations and news on reputation is measured by quantifying the buzz generated around the brand by the perceptions and experiences of all the stakeholders over digital sources like Twitter, YouTube, Blogs, Forums and Product Reviews.
The financial health of a company piques the interest of stakeholders, majorly investors. A reputational impact of the financial performance can be observed in the form of trust in company’s financial stability and its ability to generate profits. This financial aspect of reputation is measured by a scrutiny of historical financial statements and the shareholder’s wealth generated over time.
How Eminence can help you build establish and protect your reputation!
- We are the pioneers of the concept “Reputation Score”, which involves an extensive study of various critical parameters, which reflect in an organisation’s reputation.
- The study encompasses studying over 20k data points, bucketing each of them to relevant identified 33 parameters of 5 reputation drivers (Customer Experience – 27%, Responsible Business Practices – 23%, Workplace Character – 19%, Brand Perception – 16%, Financial Performance – 15% Customer Experience, Brand Perception)
