Elementor #4718 - Eminence

Masterclass on
Crisis Communication

A hybrid super-intensive session for leaders and communication professionals by Mitu Sama powered by Eminence Strategy

June 29, 2022 | [Virtual Masterclass - 02:00 PM - 06:00 PM IST]

Let the weekend start with a rare skill upgrade to get the edge you deserve in your career

Limited seat masterclass, with registration on a first-come-first-served basis. Hurry Up!

Join us in person, or online to learn the most crucial strategic skills

Call us : +91-98339 81100 | mail us: info@eminencestrategy.com

About the Masterclass

With information travelling continents in moments, and the increasing popularity of hyper-local information disseminators like WhatsApp, the threat to brand reputation is at an all-time high. Years of hard work for building and shaping a brand’s reputation can be tarnished in a flick.

While there is limited control over such negative occurrences snowballing into a crisis and its timing, it’s important to be prepared. This masterclass prepares you for such emergencies and prepares you with the most sought-after skills in today’s dynamic business environment

What will you learn?

This workshop will include learnings from real-life experiences and case studies. Participants will receive insights on how to develop and execute flawless strategies that will help your organization or clients to successfully handle crises.

Shape the building blocks of developing a crisis management plan that fits your business

How to effectively utilize social media as communication platforms

Understand the role of messages/ statements, spokespeople and influencers when a crisis hits

How to timely assess and repair the damage when the smoke clears

With this newly acquired skill set, you can guide your organization’s communications strategy and be prepared for any contingency.

Who will benefit?

This masterclass will serve to be crucial for a diverse audience, given the niche subject area and strategies being discussed in this workshop.

Senior Leaders

Brand Managers

PR Professionals

Communication Professionals

Marketing Professionals

With this newly acquired skill set, you can guide your organization’s communications strategy and be prepared for any contingency.

Masterclass Expert

Ms. Mitu Samar is a reputation management specialist with over 15 years of relevant experience in this space. Prior to taking the entrepreneurship voyage, Mitu served as Director, Communication and Brand Management at CRISIL- a Standard & Poor’s (S&P) Company. In addition, she also headed the marketing and communication role of at S&P in South Asia. Mitu’s professional experience includes stints with leading companies like Aditya Birla Financial Services Group, ICICI Prudential Asset Management Company & Great Eastern Shipping Company. In all these roles, managing the crises was an integral part of her responsibilities. She has successfully managed crises of various scales ranging from regular corporate issues to matters of national importance, covering multiple stakeholders. Additionally, she actively counsels many of her clients on crisis management and post-crisis communication.

Passionate about plugging the leaky pipeline of the female workforce, under CII Western Region Women Network’s initiative – ‘100 hours of change’, Mitu has mentored over 150 women and young professionals. The Consultant’s Review Magazine recently recognized Mitu as one of the ‘20 Most Promising Women Consultants’ in 2020. Additionally, for her contributions to the communications space, Mitu was featured in the list of ‘50 Most Talented Communication Leaders 2015’ by the World CSR Congress and received the ‘Promising Business Communicator 2010’ award from the Association of Business Communicators of India (ABCI).

Mitu has a Master’s in Economics from Mumbai University and holds an MBA from SP Jain Institute of Management & Research.