A multi-family office engaged in wealth management & inter-generational wealth transfer services for (ULTRA) high net-worth families and individuals, was looking to establish credibility.
Once Eminence was onboarded as the client’s marketing & communication team, we recommended a holistic strategy that included creating the firm’s brand identity, defining its positioning, and building thought leadership through highly researched content support and multi-channel amplification.
The company needed to articulate its unique value proposition and differentiate itself from its peers. Eminence undertook a complete brand identity-building exercise to strengthen its brand architecture to ensure alignment and coherence with its objective. This revamp included brand assets like logo, tagline, typography along with brand messaging. Through brainstorming sessions between the client and Eminence, we developed its key corporate messages followed by its corporate
profile and leaders’ profiles.
To add consistency in building its recall and distinct positioning, we adopted a multi-channel amplification approach of its key messages along with building its thought leadership. We effectively leveraged the news media ecosystem along with the company’s social media (LinkedIn & Twitter) and leaders’ individual social media (LinkedIn & Twitter) to achieve outcomes. This was further intensified by employee and customer communication initiatives.
Eminence created a strong thought leadership positioning and recall of the company that reflected in its business growth. Our efforts also resulted in inbound business inquiries.
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