Intentional, strategic content continues to play a defining role in how brands are perceived. Rather than using content as a tool to build visibility, it can be a strategic lever to reinforce credibility, signal expertise, and establish key values. Every piece of content about a brand contributes to a strategic vision of long-term reputation, aligning with the business’ goals.
A concise narrative is developed based on the leader's personal and professional goals, identifying the right platforms for amplification.
Establishes credibility and authority within relevant network, strengthens influence among key stakeholders, and builds a recognizable leadership reputation over time.
A brand positioning narrative is clearly defined and translated into strategic content that reflects the brand’s values, expertise, and ambitions
Builds a differentiated and trustworthy brand perception, strengthening authority in priority markets, and reinforcing brand values across stakeholders.
Mr. Mariwala is keen to leverage his personal profile to shape the narrative for the nutraceutical industry, primarily influencing the policy framework of the industry. The industry is relatively nascent and hence it lies in limbo without a dedicated ministry or even an industry body. There are no clear policy guidelines on many fronts. It even receives unfair treatment on many fronts including taxation, export norms, consumption norms, and more.
Eminence has been working with Mr. Mariwala since the year 2020 and actively supporting him in shaping the industry narrative through a structured approach. We have adopted an extensive communication strategy with active support on building industry messages and leveraging multiple public communication platforms covering owned and earned media.
The Government of India has formed a task force for the nutraceutical industry and active representations are being made to relevant authorities for the betterment of the industry. With relentless efforts, continuing to engage within and beyond his network, Mr. Mariwala was recognised as LinkedIn Top Voice for January 2026.
The client, a prime credit rating company, was looking to strengthen its employer branding and generate a sense of pride amongst employees.
Eminence suggested an approach that focused on increasing employees’ sense of belongingness to the company through Learning & Development initiatives. We identified the skill gaps talking to every analyst and business heads. Based on the inputs, we classified the training needs under different categories and created an annual calendar of initiatives covering knowledge and experience sharing, technical and essential skills, and fun sessions.
After each session or event, feedback was collected to improve processes. Most of the programs received an average rating of 9 and above, out of 10, indicating their popularity and acceptance amongst employees.