A business owner from a renowned industrial family reached out to Eminence for his nutraceutical enterprise. The industry lacked a focused direction from the government, with no established industry bodies or governance from ministries. The owner looked to leverage his leadership voice across media to shape the policy narrative of the industry.
Eminence adopted a multi-platform approach to leverage the leader’s thought leadership narrative. We started with extensive research around the industry challenges and identifying the key messages. This was followed by deciding the right platforms and opportunities for the leader.
We started with quotes and opinion pieces in media coverages and expanded to dedicated interviews. This was followed by Facilitated Media Familiarisation (FAM) visits to provide journalists with first-hand exposure to industry innovation and the leader’s vision.
We started with quotes and opinion pieces in media coverages and expanded to dedicated interviews. This was followed by Facilitated Media Familiarisation (FAM) visits to provide journalists with first-hand exposure to industry innovation and the leader’s vision.
Along with the media narrative, Eminence developed industry representation documents for regulatory discussions and policy forums.
We leveraged the leader’s presidency at one of the prime industry associations and supported him in engaging effectively with industry leaders, regulators, ministries, and the Government.
Our journey with the leader evolved from simple media coverage to becoming an integral part of his thought leadership team. With consistent efforts across the years, we witnessed impact both on the visibility and at the policy level. The leader saw a 4x growth in LinkedIn followers, and gained recognition as the LinkedIn Top Voice.
The most significant outcome, however, extended beyond visibility. Our efforts helped catalyze the formation of a policy taskforce for the nutraceutical industry, with the leader playing a pivotal role as a key member. Of the six recommendations submitted to the government, four were adopted. This demonstrated tangible influence on the regulatory landscape and the future direction of the sector.
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